BuddyUp is an app that takes the legwork out of finding your perfect running partner. Users can connect with likeminded runners giving them the power to stay motivated and make new friendships.
I worked with BuddyUp to build up their B2C marketing blog aimed at engaging existing and potential users. With the goal of fostering a friendly and encouraging brand identity, I pitched and wrote original content that would both inform and entertain. I even laced up my own running shoes for the purpose - if that’s not commitment to the cause I don’t know what is!
You can check out a couple of the posts here:
